Instagram Ads Manager
Therefore, paid search and display ads run across Google, and are advertised on Facebook, LinkedIn, Twitter and even on some industry-specific social sites. You may even run some guerrilla campaigns or commercials through NPR. But for some strange reason, Instagram refused, and did not know if it would result in a return on investment.
Well, I'm here to let you know that today is not the day to ignore Instagram! While Instagram may be younger, with fewer users, than its parent company Facebook, Instagram is a family star who wants everyone to sit next to the Thanksgiving table. Instagram provides a platform for visual storytelling through various ad formats, and many advertisers have seen this channel produce a higher ROI compared to their other ad campaigns.
Today, Instagram has 800 million active users, according to Statista, and the rapid growth rate it has experienced since 2013 is quite surprising. Just look at the chart below.
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